Pricing Power: How the 1% Capture Margin
The pricing decisions that separated a $1.4B exit from a $140M one. Frameworks, anti-patterns, and the live negotiation footage Marcus has never made public before.
Billion Dollar Academy is the private education platform built on the unfiltered lessons of Founders Club members — the operators behind the exits, the IPOs, and the boardroom decisions that don't make the press release.
Every instructor on Billion Dollar Academy is an active or alumnus member of the Founders Club — founders who have lived the decisions they teach. No theorists. No ghostwriters. No second-hand wisdom.
Founder & Managing Lawyer of Barrett Tax Law and Canadian Accountant Training Institute. McGill-trained tax lawyer (civil & common law), #1 best-selling author of four tax books, frequent speaker, and tax columnist.
Co-founded Hush Blankets, scaling it from a Toronto basement to one of Canada's most recognized DTC brands and an eight-figure exit. Co-founder of The Founders Club.
Founded a vertical-SaaS platform serving 80,000 SMBs; sold to a Fortune 100 strategic for $1.4B in 2023. Teaches pricing, packaging, and the M&A negotiation playbook.
Took a robotics company public at a $3.1B valuation. Spent the prior decade in operations at three of the most demanding manufacturing firms in North America.
Built a cross-border payments network through three regulatory regimes. Sold to a global bank in 2022. Teaches regulated-industry strategy and board dynamics.
Two-sided marketplace operator with a $2.2B exit and a current portfolio of seven angel investments now valued north of $400M. Teaches liquidity and matching.
Founded and led a clinical-AI company through FDA clearance, scaled to 380 hospitals, exited to a strategic for $980M. Teaches regulated launches and enterprise sales.
From media and luxury goods to enterprise infrastructure and digital health. Every Founders Club member who teaches has personally crossed nine figures of value created.
The catalog spans strategy, marketing, sales, finance, product, operations, leadership, brand, M&A, and personal mastery. Plus monthly live webinars from the same operators who teach the courses.
The pricing decisions that separated a $1.4B exit from a $140M one. Frameworks, anti-patterns, and the live negotiation footage Marcus has never made public before.
How to design a capital structure for the founder you'll be in year ten, not the founder you are at the seed. Taught with eleven anonymized real-world cap tables.
Term sheet by term sheet, how to read the room across the table. Includes Linnea's annotated walkthrough of her 2022 sale.
Most education stops at knowledge. Billion Dollar Academy is built on the principle that founders compound only when knowledge, network, and execution move together.
The full library of courses, frameworks, and case studies, taught entirely by Founders Club members.
The single biggest predictor of a founder's outcome is the quality of the room they're in. Membership opens the door.
Knowledge without application is entertainment. Each member is paired with an Operating Coach who reviews your monthly priorities.
Course access, monthly webinars, the Annual Academy Conference, and 1:1 coaching are bundled into one membership. The launch rate is locked for as long as you stay a member.
A handful of words from founders who've been through the program. Names withheld where members preferred privacy.
The cap-table course alone saved me from a $14M dilution mistake I had already signed off on. I called my lawyer the next morning and rewrote the whole round.
I've spent more on consultants who said less. The Operating Coach format works because the person on the other end of the call has actually closed a $400M round.
The Annual Conference is the most useful 48 hours I spend all year. The monthly webinars in between are the reason I'm able to keep moving in the same direction.
Treat the membership like a season ticket to a stadium you'd otherwise never get into. The ROI isn't in the courses — it's in who's standing next to you in the lobby.
Founders running real companies, typically post-traction (some revenue or institutional capital) but pre-exit. Most members run businesses doing $1M–$50M in annual revenue. Earlier-stage founders are welcomed.
Unlimited access to 100+ on-demand courses, monthly live webinars hosted by Founders Club faculty, a reserved seat at the Annual Academy Conference, a 1:1 monthly Operating Coach session, the member directory, and the full templates and case-study archive.
The annual membership is $999/year. This is launch pricing, locked for as long as you remain a member without a lapse. The regular rate is $1,999/year.
Billion Dollar Academy is built in collaboration with members of the Founders Club, who serve as our faculty and operating coaches. The Academy is an independent education platform.
Three things. (1) Every instructor is an active or alumnus operator, not a teacher. (2) The bundle includes 1:1 coaching, monthly live webinars, and an in-person Annual Conference. (3) The community is a private network of working founders.
Most members spend 2–4 hours per week on the program: ~1 hour of curriculum, ~1 hour with their Operating Coach (monthly, batched), and the monthly webinar. The Annual Conference adds two days once per year.
Membership is open to founders building real companies. Apply now to lock in $999/year.